Launched in 2007, Kideko was born from the frustration of being unable to find stylish decorating options for kids.
After five years in Europe, business owner Shelley Mason was back home in Sydney and looking for bed sets that would take her little girl Luella from her cot to her new big-girl bed.
Wanting to surround her with bright, vibrant colours, and with a love of vintage-inspired clothing and toys, Shelley could find nothing but traditional pastels and mediocre quality products featuring licensed characters. She wanted alternatives that would appeal to her own sense of design and that Luella would love and remember growing up with.
With a background in fashion and interior design, Shelley saw an opportunity to bring something new and much needed to the Australian market. And so Kideko was born.
We’re excited to bring you our current collection. It appeals to real kids, and at the same time allows you to indulge your own love for quality products and good design. Enter our Kideko Competition and check out our entires here!
