Bholu is the work of Australian designer Jodie Fried. Bholu products are designed in Australia and are brought to life the by hands of women artisans in Gujarat, India. The designs are a delicate mix of childrens expression, ancient handwork and contemporary designs. Each piece is hand embroidered using traditional techniques, giving each product its own unique and original personality.

The philosophy behind Bholu is about creating products that we love and live with, while benefiting communities we work with along the way. By using their traditional skills, the women artisans gain an income, hence independence and opportunity and from the workshops, and the children have time to be children.

Part proceeds go back to the women and their communities, along with funding education facilities and other programs for underprivileged children.